Sam Sonntag is a New York-based creative director and designer working at the intersection of beauty, culture, and consumer experience. With a background in graphic and product design, Sam specializes in building brands and crafting disruptive, emotionally-resonant experiences that blur the line between digital and physical.
Sam has led creative work for some of the most influential names in beauty, including Glossier, LORE, Rhode, Tower 28, and Shopify. His work has earned industry recognition, including being named to the Glossy 50 in 2024. He continues to shape the future of beauty through storytelling, product innovation, and culturally driven brand experiences.
︎︎
Press
Sidia Stories
Sam Sonntag on Letting Your Perspective Lead
Glossy
Sam Sonntag, R.E.M. Beauty, Glossy 50
WWD
Why Merch Madness Is Taking Over Beauty
Into The Gloss, 2020
The Glossier Designer With A Concealer Trick For Natural Coverage
Recognition
Glossy 50
2024 Honoree, The Trendsetters
Sam has led creative work for some of the most influential names in beauty, including Glossier, LORE, Rhode, Tower 28, and Shopify. His work has earned industry recognition, including being named to the Glossy 50 in 2024. He continues to shape the future of beauty through storytelling, product innovation, and culturally driven brand experiences.
︎︎
Press
Sidia Stories
Sam Sonntag on Letting Your Perspective Lead
Glossy
Sam Sonntag, R.E.M. Beauty, Glossy 50
WWD
Why Merch Madness Is Taking Over Beauty
Into The Gloss, 2020
The Glossier Designer With A Concealer Trick For Natural Coverage
Recognition
Glossy 50
2024 Honoree, The Trendsetters
