Sam Sonntag is a New York-based creative director, consultant, and designer working at the intersection of beauty, culture, and consumer experience. With a background in graphic and product design, Sam specializes in building brands and crafting disruptive, emotionally-resonant experiences that blur the line between digital and physical. His work is often described as sweet but strange. 

Sam has led creative work for some of the most influential names in beauty, including Glossier, Rhode, Tower 28, and Shopify. His work has earned industry recognition, including being named to the Glossy 50 in 2024. He continues to shape the future of beauty through storytelling, product innovation, and culturally driven brand experiences.

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