Creative direction, identity, packaging and brand design for the launch of LORE, a collection of fragrances that take you somewhere. (2025)
Collaborators
Helen Steed
Jerome Laurendeau
Maggie Jia
Brill Brill Studio
Anna Jonska
Thomas Woodward
Jordan Levinson
Helen Steed
Jerome Laurendeau
Maggie Jia
Brill Brill Studio
Anna Jonska
Thomas Woodward
Jordan Levinson
Photo + Video
Theo Liu
Mitch Ryan
Charly Gosp
Logan Mock
Rikky Fernandes
Chelsie Craig
Theo Liu
Mitch Ryan
Charly Gosp
Logan Mock
Rikky Fernandes
Chelsie Craig









































